What is PBN? (Private Blog Network)

Intro: What is a PBN (private blog network)

It refers to a series of websites used exclusively to generate links towards a single authoritative site, for the purposes of getting high and consistent search-engine rankings. While the technique is considered a black-hat marketing strategy, when used correctly it can still generate massive online traffic to your online pages with very little effort required.

In the past, PBN networks often used to share the same IP address, WHOIS details and servers, but times have changed and nowadays it’s not easy for search engines to identify and blacklist them using such information. PBNs are becoming more sophisticated since the networks are including sites from different industries, featuring unique topics and layouts.

Advantages of using PBN for backlink development

Unlike other online marketing strategies, private blog networks work very fast in generating backlinks since they leverage on traffic coming from multiple websites, which can even be as much as 10. Other benefits of using this strategy are as follows:-

I) Helps your site to create trust among search engines

Since backlinks communicate to search tools that the linking-page trusts your site enough to relate with it, this means that Google will also trust that your website is useful to viewers and therefore rank it highly. Moreover, your domain may even be featured among the most relevant question-based queries that Google often displays in the front page, alongside its regular search results.

II) Online traffic isn’t easily affected by server problems

Sometimes, one or two servers on the PBN network or even your own website may experience downtime, but since the site is linked to many other online pages that have their own unique visitors, your traffic shall remain constant despite the setbacks.

On the contrary, if the site wasn’t back-linked at all and its servers went down due to technical issues, then it means online visitors would stop coming and that could potentially lead to loss of business.

III) Helps to create a competitive niche for your website

The online space is very competitive since marketers employ different methods to always stay ahead of others. However, with PBN you can be assured of better performance in your field of operation, since it generates high quality and relevant backlinks that are drip fed into your campaign, to make it appear more genuine.

As such, you can easily outrank a site which has for long been placed above yours on the search-page within a very short period.

IV) It has withstood the test of time

While other SEO strategies are constantly changing by the day, and old techniques of marketing being rendered irrelevant, PBN Networks have managed to hold strong throughout the years, meaning they are still as useful today as they were 10yrs ago.

Therefore, it’s recommended to invest in this marketing strategy since it offers high levels of security, as well as better returns for your investments.

To summarize, a private blog network is a useful tool for generating backlinks for your website, without spending too much money on the campaign. It leverages on traffic coming from multiple external sites and blogs which are connected to your website.